About

NovoEG was founded in 2024 on a shared vision of innovation, collaboration, and a commitment to excellence in renewable energy engineering. From the start, we knew we worked well together. Our problem-solving styles clicked, and we had a knack for tackling complex challenges as a team. After countless brainstorming sessions (and more long video calls than we’d like to admit), we decided to take the leap and build something of our own.

With years of experience in solar engineering, we saw an opportunity to create something better—a company built on efficiency, reliability, and a true partnership with our clients. We believe that exceptional engineering should be seamless, practical, and help move the industry forward.

At our core, we’re problem solvers, innovators, and engineers who genuinely enjoy what we do. NovoEG isn’t just a business, it’s a reflection of our passion for engineering, our dedication to quality, and maybe just a little bit of an obsession with getting things just right.

— Robert Lade & Josh Yacoby

Robert Lade

Robert possesses passion for connecting with people and a remarkable knack for innovative design. His expertise extends beyond structural design, his primary background, to encompass a diverse array of design aspects such as team dynamics, operational systems, procedural workflows, inventive solutions, and strategic methodologies. The decision to embark on a fresh venture with NovoEG stemmed from his aspiration to create something renewed. A company that practices the core values that they aspire to, emphasizing principles of integrity, transparency, and ingenuity, all driven by a sincere intention to make a positive impact on society. The prospect of collaborating for the greater good is exciting. Let us explore this possibility together. I eagerly anticipate the journey ahead, the transformative effects we can achieve, and the meaningful connections we will forge.

Josh Yacoby

Josh’s path to civil engineering began with a natural love for math and physics. He started his career working at a structural engineering firm that provided services to the telecommunication industry, but he soon felt drawn to make a positive impact on sustainability, which led him to solar engineering. With a BS in Civil Engineering from UC Irvine and an MS in Structural Mechanics from UCLA, Josh’s career has been fueled by a drive to continuously learn and evolve. At NovoEG, he focuses on problem-solving and optimizing processes, always seeking ways to improve efficiency by automating routine tasks. This allows the team to dedicate more time to delivering high-quality solutions that make a real difference. Josh enjoys collaborating with clients who share his vision for a more sustainable world, and he approaches each project with the big picture in mind. Outside of work, he loves spending time with his wife, son, and dog in Honolulu. Whether bodyboarding, surfing, or capturing nature and wave photography, Josh finds peace and inspiration in the ocean and nature.

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